![]() ![]() They usually have much different conversion rates, and you are going to want to bid higher for the specific queries. However, you don’t want to bid on these two types of queries the same way. The goal is to appear for both specific and generic queries. This will make your ads more relevant and as a result, people will be more likely to click on your ads. Another title modification is to include top performing search queries in your title. Searchers are more likely to convert when the product name includes more than just the product category. One common mistake is not including the designer and product name in your product titles. We recommend you do an audit of your Google shopping campaigns a couple of months before Black Friday. Google Shopping – Make Sure Your Feed Is Optimizedįirst things first, if you are running Google shopping, then your feeds need to be optimized. Whether your business is e-commerce only or you have a website that acts as your digital presence for your brick & mortar store, you need to prepare for the upcoming increase of searches by holiday shoppers.ġ. E-commerce sales are projected to increase 12% this year! Last year, shoppers spent $4.45 billion online on Black Friday & Cyber Monday, and Black Friday e-commerce sales were up 14% compared to 2014. Black Friday & Cyber Monday are quickly approaching and before we know it, holiday shoppers will be heading to search engines to find the best deals.
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